Arizona NIL: Friends of Wilbur and Wilma
- By Matt Moreno
Cole Davis and Humberto Lopez are getting into the NIL game. I've been mentioning that Arizona's 2022 class likely would not have come together like it did in the non-NIL era. Well, Arizona's top supporters have unveiled the first big initiative to generate the football programs and other sports at UA. The Friends of Wilbur and Wilma Collective is up and running and will give community members, businesses and UA supporters an opportunity to take part in NIL deals with athletes on campus. The focus will be football, but other sports will be involved as well with women's basketball, softball and baseball being specifically mentioned in the press release announcing the collective today.
"We're proud of our University of Arizona student-athletes that compete at the highest athletic levels, strive for success in the classroom, and aim to make a difference in our community," Cole Davis said in the release. "Our focus is helping these young women and men achieve their dreams and become future leaders."
Davis and Lopez have been the most active financial supporters of the UA football program recently, so having them on board with NIL opportunities certainly could be very important for the program.
"Helping others is a passion and including student-athletes in building this community is a unique opportunity," Lopez said. "We recognize these student-athletes have numerous commitments and many pressures, and our goal is to support them as they overcome challenges and empower them to accomplish their goals on and off the playing field."
Here's more from the press release: "Friends of Wilbur & Wilma" will be an industry-leading NIL program designed to welcome alumni, fans, and businesses who wish to engage and work with the student-athletes at the University of Arizona. "Friends of Wilbur & Wilma" now can galvanize the nationwide community who loves and supports the student-athletes who represent the University of Arizona. Interested community members will now be able to learn more about the student-athletes and explore the best ways to work directly with them.